Strategic design, measurable impact
Social Senior Graphic Designer | Wall Street Prep
I introduced concepts for a refreshed Wall Street Prep brand through a series of targeted social media rollouts, using the platform as a testing ground for updated visuals, tone, and messaging that better reflected the brand’s evolution. These were brand elements I wanted to test — strategic concepts designed to gauge audience response. By closely tracking performance metrics — such as impressions, engagements, and follower growth — we were able to evaluate the effectiveness of these new branding ideas in real time and iterate based on what resonated most.
In December 2024, we saw a 31.4% increase in followers, a 77.9% rise in total engagements, and a 126% surge in impressions. The momentum continued into January 2025, with a 46.1% jump in followers and a 108% increase in engagements—achieved with just a 41.7% rise in post volume. By February, organic impressions reached 204K, representing 36% of our total impressions from the entire previous year—all within a two-month span. Growth has continued steadily since then.
My creative direction played a central role in driving this success, leading to stronger campaign performance, increased enrollment, and measurable ROI — while upholding a cohesive brand experience across all platforms. Below are a few examples of our highest-performing social assets, which helped bring the new brand ideas our team tested to life and resonate with our audience.
