Modernizing the Wharton Online brand with a fresh visual identity tailored to the launch of four certificate programs
Print / Social / Web Senior Graphic Designer | Wall Street Prep
Wall Street Prep launched four new certificate programs with Wharton Online. As a part of this partnership, I was tasked with branding marketing assets to launch our four new certificate programs. This required a careful balance between honoring the prestige and consistency of the Wharton identity, and its established brand standards, while introducing fresh design elements that would help the new programs stand out in a competitive market.
In developing the program brochures, I focused on clean layouts, strategic hierarchy, and typography choices that aligned with the brand but brought a sense of clarity and modernity to the content. For social outreach, I designed adaptable assets that could perform across platforms while maintaining a polished, academic tone. The landing page design required extra attention to user flow and visual cohesion, ensuring prospective learners could navigate program details easily while experiencing a strong and unified brand presence. Throughout, my approach was guided by thoughtful design decisions that elevated the brand without overstepping it — delivering materials that felt both fresh and unmistakably Wharton.
