Behind the pixels
Hi, I'm Karlene Leblond, a multidisciplinary graphic designer with over 12 years of experience turning ideas into thoughtful, visually compelling design. Based in New Hampshire, I've spent the past 6 years working remotely with clients across industries — including insurtech, finance, SaaS and eLearning in the B2B and B2C sectors.Collaborative and detail-oriented, I am passionate about creating designs that not only fit todays design trends — but are designed with purpose.
My design style is rooted in minimalism — a style I with a sharp eye for clean lines, smart use of space, and purposeful color. I believe great design guides, simplifies, and elevates. My work focuses on intentional composition, refined typography, and thoughtful use of space, helping brands communicate with confidence and clarity. I always tune into the latest design trends to keep my work feeling fresh, modern, and relevant.
Expertise
Brand Development
Leads the development of cohesive brand identities through logo design, typography systems, color palettes, and brand guidelines with an emphasisis on research-driven design — conducting competitive audits, audience analysis, and visual trend studies to ensure brand systems are relevant, differentiated, and aligned with core values and market positioning.
Print + Digital Marketing
Design high-performing marketing assets for B2B and B2C channels — from brochures and event assets to social ads, email campaigns, and landing pages. Focused on visual clarity, hierarchy, and conversion optimization while maintaining brand consistency across all touchpoints.
Vector Illustration
Creates clean, minimalistic, scalable vector illustrations for instructional, and brand use. Strong eye for iconography, infographics, and custom illustrations that enhance storytelling, simplify complex information, and reinforce visual identity.
UI Design
Leads the development of cohesive brand identities through logo design, typography systems, color palettes, and brand guidelines with an emphasisis research-driven design — conducting competitive audits, audience analysis, and visual trend studies to ensure brand systems are relevant, differentiated, and aligned with core values and market positioning.
Motion Graphics
Brings static visuals to life through animation and motion design in After Effects. Develops engaging short-form videos, animated explainers, and micro-interactions for social content and digital campaigns — emphasizing timing, clarity, and storytelling.
Photography
Curates and captures images that align with brand tone and campaign goals. From styled product photography to candid lifestyle shots, focuses on lighting, composition, and editing to support marketing and content strategies with compelling visual assets. Began exploring photography as a personal creative outlet in 2020 — developing technical skills and a strong visual eye that now inform both professional and personal projects.
DANIELLE SEROPIAN
Product and Content Marketing, Wall Street Prep
"I’ve had the privilege of working alongside Karlene for the past five years across both Intellezy and Wall Street Prep. Throughout our time working together, Karlene has consistently set the gold standard for dedication, creativity, and execution. Karlene has completely transformed the visual identity of both organizations, from overhauling branding to redesigning websites, pitch decks, and entire template systems. Her ability to translate abstract ideas into compelling, user-friendly design is unmatched, and her work has elevated the professionalism and cohesion of our brand presence across every touchpoint. She is also one of the most efficient and driven colleagues I’ve ever worked with. She takes initiative, delivers quickly, and holds herself to an exceptionally high standard, always pushing projects forward without needing to be asked."
MARK BATTLE
Director of Design + Multimedia, Intellezy
"As the Creative Lead, I am notoriously selective when it comes to design hires, and it took me quite awhile to discover her, but I am so grateful that I was patient — it was worth it. Hard-working, dedicated, enthusiastic, ultra-positive, pixel-perfect, clever, and uber-talented. Karlene is a power-house of design and there is nothing she can't do and do well. You always hope to hire creatives who can crush the work but also teach you a thing or two— and she certainly did both."