Redefining Columbia Business School Executive Education's brand to increase lead generation for their AI online certificate program
Print / Social / Web Senior Graphic Designer | Wall Street Prep
The AI in Business & Finance Certificate Program a 8-week online program developed by Columbia Business School Executive Education and powered by Wall Street Prep. Designed for business professionals, the program explores how artificial intelligence is reshaping finance, strategy, marketing, and operations. Led by renowned Columbia Business School Executive Education faculty, it blends foundational AI concepts with practical business applications, helping participants understand how to evaluate, implement, and lead AI-driven initiatives. With real-world case studies, hands-on exercises, and live faculty sessions, the program empowers professionals to bridge the gap between AI and business outcomes — no coding experience required. Participants learn to identify opportunities for automation, make data-informed decisions, and unlock strategic value using AI tools. Upon completion, they receive a certificate from Columbia Business School, signaling their readiness to drive innovation in their organizations.
A co-branded landing page served as the program’s central digital touchpoint, blending SEO-optimized content with user-friendly, on CBSEE brand design. It featured module overviews, faculty bios, and prominent calls to action that supported conversion goals. To celebrate participant success, I designed closing ceremony deliverables including digital certificates, branded slide templates, and shareable social graphics — further amplifying the program’s visibility and reinforcing its credibility.
To drive awareness and enrollment, a digital brochure was created following Columbia’s established brand guidelines—including its signature blue palette and typography — while incorporating my own design sensibilities to strike a refined balance between professionalism and approachability. The brochure showcased key program details such as learning outcomes, structure, faculty insights, and real-world applications of AI, serving as a core sales tool for both individual professionals and enterprise clients.
Branded social media assets were developed for LinkedIn, Instagram, and Google Ads, combining Columbia’s visual identity with Wall Street Prep’s practical, results-driven tone of voice. These included both static and animated posts — featuring enrollment countdowns, faculty quotes, key takeaways, and testimonials — designed to create a compelling and cohesive cross-platform presence.
